Website SEO Mistakes You Want to Avoid
Google’s SEO strategy is always evolving. So before you start implementing the latest SEO strategy that many Brisbane digital marketers are already implementing, you want to make sure you are not making any of these mistakes.
Separate SEO and web design strategies
SEO and web design go hand in hand. Businesses with sound SEO performance will tell you how important it is to incorporate SEO logic into web design.
Your website pages need to be optimized for SEO and conversion. You want conversion-critical pages to get noticed, and not get drowned in all the noise created by the other pages. Too little content and crawlers have very little information to work with to index your page to the right audience. You want your site content optimized so it draws the target audience.
Businesses that are operating with separate SEO and web design strategies would do good to start with a site audit, so they can redo their site with a common strategy.
Broken links are not just looked down upon by users, but by Google as well. The Google search engine uses crawling activity to index websites online. When website crawlers come across a broken link, the site is naturally seen as one that has poor usability, which in turn affects your rankings.
Whether you have inbound dead links, or links to other sites that are broken, it gets in the way of visitors trying to access information, and hurts your site’s trust quotient. There are various web tools, apps and plugins that you can use to spot broken links on your site and fix them.
Lack of mobile-friendly site strategy
When the Mobilegeddon occurred, many sites instantly lost their high ranking status. Mobile device usage cannot afford to be ignored, and setting up a mobile site has become mandatory.
Statistics show that 40 percent of users access sites through their mobile devices. If you do not have a mobile-friendly site then you are not just missing out on a large portion of potential customers but also losing search engine ranking points.
Google’s recent search engine algorithm updates focus on mobile device usage. It’s pretty clear that you will be out of the search engine race if you do not have a mobile-friendly site.
You have two options here. You can set up a single responsive site that automatically adapts itself to fit the dimensions of the device that it is being viewed on. Or you can get separate sites for desktop and mobile devices, to take your mobile-friendly strategy forward.